Job Summary:
- This role will be responsible for the execution of marketing initiatives that drive customer engagement and retention.
- The CVM Specialist will work closely with team members to develop, manage, and execute various campaigns in a fast-paced and data-driven environment.
Responsibilities:
- Create and manage CVM campaigns
- Perform customer behavior analysis and create, execute, and monitor marketing campaigns for retention, churn, and cross sell
- Regularly track and manage churn process, understand trends and dynamics
- Provide campaign reporting, analysis, and insights
- Monitor campaign performance on an ongoing basis and continuously optimize tactics to improve effectiveness in achieving targets
- Compile, maintain and deliver weekly, monthly CVM and CRM reports and presentations
- Perform in-depth campaign analysis to understand the effectiveness of campaigns as well as make strategic recommendations
- Assist to develop CRM and CVM strategy and leverage key insights and advanced analytics
- Create various ad-hoc reporting and analysis
Requirements:
- A Bachelor’s degree in a relevant field
- At least 1 year of experience as a CVM Specialist
- Knowledge about Excel and Google Sheets is required
- Knowledge about SQL and Python is a plus
- Good Communication skills
Job Application:
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