Digital Marketing Analyst
Your Role
- Analyze the performance or our different global brands through data exploration
- Search for industry best practices and run competitive benchmarking
- Finetune and improve how we measure brands performance and develop further performance tools
- Build and maintain reports, data visualizations and interactive dashboards
- Run proof of concepts to validate ideas and converting these ideas into prototypes
- Cooperate with other global and local departments (E-comm, CRM, Digital marketing)
- Support in identifying new data providers
- Own strategic key analytical project, as well as regularly monitor trends to spot trends, and find anomalies
YOUR SKILLS
- Bachelor’s degree in Media, Marketing, Advertising or any relevant field
- Minimum of 2 years of experience in digital marketing, digital data analysis & reporting
- Fluent English speaker
- Demonstrated ability to translate digital data into actionable insights
- Experience working with structured and unstructured data
- Proficient in Excel and Power BI